Making a 'how to' film
Most of our films are unscripted. We put together the narrative using the answers from interviews.
Our films that explain to residents or services users 'how to' do something are slightly different. Individual policies and procedures have been carefully written and we need to follow the wording. However, it is still possible to make an engaging and natural film if you follow our three simple rules:
- Always use staff and residents – never actors. Even the very best actors will very obviously not be 'the real deal' and your film will lose all credibility and quite possibly appear patronising. By using staff and residents you will also gain natural ambassadors for your film and give them a new experience.
- Keep it simple. How to films should be short and sweet and only give the most basic information, including details of how to find out more. If you can't cut it down, divide it into sections and provide as separate films.
- Say it and show it. Don't just rely on talking heads. Keep your audience engaged by showing what is being explained, such as a repair taking place or a call being answered by customer services. This is also crucial for those who have low levels of literacy or English as a second language.
We've made 'how to' films for Shepherds Bush Housing Group, A2Dominion and Gallions Housing Association. Every client is of course different, but there are communication principles that flow through all the films. We can use our experience to help you, so that you save time and money by getting it right first time.
Call us to arrange your free consultancy to find out 'how to' get the most from your 'how to' films.
Contact us
victoria@end2endproductions.co.uk
Hints and tips
Stretching your budget
Want to make a broadcast quality film, but on a tight budget? We've got five pieces of advice to help you achieve this and more.
Making a 'how to' film
Do you want to explain how your residents or services users should do something – such as reporting a repair? Here are three top tips to keep your audience engaged.
Writing a film brief
Ever wondered what you should include in a video production brief? Download our ten point checklist to make sure you've got everything covered.
About us
End 2 End Productions are experts in high quality, yet cost effective video production. As our name suggests, we can help you with the whole process – from the initial concept to the finished film.
Established in 2007, we are based in South East London, but we’re always happy to travel.
All of our films are broadcast quality. They look great whether they are uploaded to the web, distributed on DVD or shown on a large screen at an event.
We focus on the public sector and housing providers, so we know what works when you want to inform, involve and inspire people. And because we get it right first time, our experience can save you time and money.
We love film, but we love people more and believe that their own personal experiences should be at the heart of every successful film. Please feel free to contact us to find out how we can help you.


