Want to make a broadcast quality film, but on a tight budget? We've got five pieces of advice to help you achieve this and more.
Nowadays the cost of film is comparative with print, it can even be cheaper than print, but just like print there are ways of getting more for your money – without compromising quality.
Nail it in advance. Really pin it down. Debate, discuss and deliberate. We can’t stress this enough. It is really important to have a clear vision for your film – the key messages, the audiences and the call to action.
Plan, plan, plan and then start filming. Usually the greatest proportion of the cost of a film is allocated to filming days, so if you plan these wisely you’ll definitely save money. We’ll use our experience to help you with this. For example, you need to keep the number of locations in a day to a minimum as time spent travelling is lost filming time. Can you ask participants to come to one central location instead or is there an event at which they will all be present anyway, which you could film at?
Keep it real. All our films feature the real people involved in a situation, not actors. Whilst this does save money, more importantly, it also makes for a much more genuine film.
Royalty free music. Music is really important to a film, but you don’t have to spend thousands of pounds on the latest download. We use good quality royalty free music, which is much cheaper and equally as good. In fact we’ve heard some of the music that we’ve used on TV. If it’s good enough for the BBC, its good enough for us!
Take advantage of our experience of working with many different clients by arranging a free consultancy to find out how to get the most from your (ever tightening) budgets.
Making a 'how to' film
Do you want to explain how your residents or services users should do something – such as reporting a repair? Here are three top tips to keep your audience engaged.
Most of our films are unscripted. We put together the narrative using the answers from interviews. Our films that explain to residents or services users 'how to' do something are slightly different. Individual policies and procedures have been carefully written and we need to follow the wording. However, it is still possible to make an engaging and natural film if you follow our three simple rules:
Always use staff and residents – never actors. Even the very best actors will very obviously not be 'the real deal' and your film will lose all credibility and quite possibly appear patronising. By using staff and residents you will also gain natural ambassadors for your film and give them a new experience.
Keep it simple. How to films should be short and sweet and only give the most basic information, including details of how to find out more. If you can't cut it down, divide it into sections and provide as separate films.
Say it and show it. Don't just rely on talking heads. Keep your audience engaged by showing what is being explained, such as a repair taking place or a call being answered by customer services. This is also crucial for those who have low levels of literacy or English as a second language.
We've made 'how to' films for Shepherds Bush Housing Group, A2Dominion and Gallions Housing Association. Every client is of course different, but there are communication principles that flow through all the films.
We can use our experience to help you, so that you save time and money by getting it right first time. Call us to arrange your free consultancy to find out 'how to' get the most from your 'how to' films.